McKinsey & Company reports B2B companies with highly consistent branding are 20% more successful than those that are weak or inconsistent.
Great. Except that less than 10% of brands actually believe their representation in the market is very consist...
The Brand Wings update on June 8, 2021 introduced two important tools to enhance the channel partner experience in the portal. In this blog article we will briefly explore both.
A Theme in Brand Wings controls the "look and feel" of the portal. This includes layouts, navigation ...
When your brand delivers the same look and feel from one customer encounter to another, that consistency builds credibility. Customers gain more trust with each new consistently satisfying experience.
Alternatively, when your brand is inconsistently delivered in the market, some of your b...
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