Brand Wings

Blog tagged as Personalization

Crafting Relevant Content

05.06.24 05:52 PM By Jason Kammes - Comment(s)
Crafting Relevant Content

In the realm of the digital age and modern marketing, relevance is the currency that drives engagement, trust, and ultimately, conversions. We live in a world where attention spans are shorter and competition is fiercer than ever, the key to capturing and maintaining audience engagement lies in the ...

Mapping User Profile Fields to Template Fields

11.18.21 01:08 PM By Gregory Salzman - Comment(s)
We recently added the ability to assign user profile fields to data points within a template. This saves time and reduces error, which results in less friction for the salesperson personalizing the template.

Personalization provides an advantage

09.01.21 06:10 PM By Jason Kammes - Comment(s)
Personalization provides an advantage

Two competing sales representatives are presenting a proposal for the same type of product to the same prospect. 

  

“Rep A” is presenting the prospect with a generic proposal. Her supplier provided her with a locked-down PDF that cannot be edited or personalized. Why? 


Many (most?)...