Brand Wings

Blog tagged as Buying Journey

Content Is King

03.01.23 08:49 PM By Jason Kammes - Comment(s)
Content Is King

The Importance of Relevant Content in Closing a Sale 


In today's digital age, content is king. A potential customer's buying journey is often influenced by the information they consume, and that's...

The Importance of Using Content in the Customer's Buying Journey to Reduce the Buyer Risk

02.14.23 06:17 PM By Jason Kammes - Comment(s)
The Importance of Using Content in the Customer's Buying Journey to Reduce the Buyer Risk

The customer buying journey is a complex process that involves various stages, from awareness to post-purchase evaluation. During this journey, potential buyers are faced with a multitude of risks, such as making the wrong choice, wasting money, or being disappointed with the product. 


To reduce...