Content is an essential sales tool to help customers make informed buying decisions. From assessing needed product features and functionality, to reviewing case studies and testimonials, providing customers with access to the right information at the right time can make all the difference in h...
Brand Wings allows your sellers to easily share assets with current and potential customers. While helpful, there are times when your sellers may want to provide an organized and professional collection of sales-supporting digital assets to a group of customers. With our latest release, ...
You’re about to meet with a customer. You’ve done your research and have learned about their circumstances. You have some ideas regarding how you might help the customer achieve a better outcome.
Now how do you start off the conversation?
One approach is to introduc...
Account Based Selling (ABS) is a program that focuses in on a target account’s unique challenges with messages and content that are customized and personalized. Essentially the program orchestrates the flow of phone calls, emails, and meetings to deliver timely and relevant content to drive th...
Two competing sales representatives are presenting a proposal for the same type of product to the same prospect.
“Rep A” is presenting the prospect with a generic proposal. Her supplier provided her with a locked-down PDF that cannot be edited or personalized. Why?
Many (most?)...
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