Account Based Selling (ABS) is a program that focuses in on a target account’s unique challenges with messages and content that are customized and personalized. Essentially the program orchestrates the flow of phone calls, emails, and meetings to deliver timely and relevant content to drive th...
Sales and marketing teams know that high-quality content takes buyers through a journey that ideally results in winning new sales opportunities.
But where do reps get the high-quality content they need?
Are your reps getting timely and relevant content from marketing, or are they cre...
A Sales Enablement Charter is a document that sets out your enablement goals and objectives and outlines the activities to achieve your desired outcomes. It essentially functions as your business plan, your roadmap, and your guide for implementation of your sales enablement initiatives.
A...
West Chicago, IL — January 3rd, 2022 —Brand Wings today announced the launch of Email Campaign Builder, a powerful new feature included in the Brand Wings sales enablement platform. Email Campaign Builder makes it easy for sales representatives to send highly personalized brand-compliant emails to t...