A Sales Enablement Charter is a document that sets out your enablement goals and objectives and outlines the activities to achieve your desired outcomes. It essentially functions as your business plan, your roadmap, and your guide for implementation of your sales enablement initiatives.
A...
Successful companies spend hundreds of thousands or millions to create their brand strategy and promote it over time. In every customer touchpoint, CMOs and brand managers strive to ensure that their product/company message is on brand.
To be “on ...
McKinsey & Company reports B2B companies with highly consistent branding are 20% more successful than those that are weak or inconsistent.
Great. Except that less than 10% of brands actually believe their representation in the market is very consist...
When your brand delivers the same look and feel from one customer encounter to another, that consistency builds credibility. Customers gain more trust with each new consistently satisfying experience.
Alternatively, when your brand is inconsistently delivered in the market, some of your b...
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