Blog categorized as Business

The Importance of Relevant Content in Closing a Sale 

In today's digital age, content is king. A potential customer's buying journey is often influenced by the information they consume, and that's...

The customer buying journey is a complex process that involves various stages, from awareness to post-purchase evaluation. During this journey, potential buyers are faced with a multitude of risks, such as making the wrong choice, wasting money, or being disappointed with the product. 

To reduce...

You’re about to meet with a customer.  You’ve done your research and have learned about their circumstances.  You have some ideas regarding how you might help the customer achieve a better outcome. 

Now how do you start off the conversation? 

One approach is to introduc...

Account Based Selling (ABS) is a program that focuses in on a target account’s unique challenges with messages and content that are customized and personalized.  Essentially the program orchestrates the flow of phone calls, emails, and meetings to deliver timely and relevant content to drive th...